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3 September, 9:47am (GMT)

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7 Discoveries of a Newly Fledged Tweep

In my last post, I described my belated adoption of Twitter. I promised then to share some of my discoveries as a Twitter neophyte. Here goes: Read more...

U Marketing Guru, 3 September, 9:28am

College students use social media to rally relief for #Haiti

Across the country, college students are using social media to rally support for relief efforts in Haiti. Read more...

U Marketing Guru, 1 September, 9:31am

How an award-winning magazine is made: Illumination from the University of Missouri

The online version of Illumination, a magazine published by the University of Missouri, won both best online magazine eduStyle awards (judged and People’s choice) this year. As a judge for this category, I was really impressed by the quality of its design and the great use of multimedia. That’s why I contacted Illumination’s designer, Joshua [...] Read more...

collegewebeditor.com: web, marketing & PR in higher ed, 1 September, 7:50am

A Dear Chrome Letter

cc licensed flickr photo shared by Johnny Grim Dear Chrome Browser, Despite our early leaps for joy I am sorry, but to quote BB King, The Thrill is Gone. Despite your spryness in startup and the slickness of the location/search bar, this relationship is just not working out. You have more than lost your shine. [...] Read more...

CogDogBlog, 1 September, 3:15am

Pure is Better

Despite our dog's mournful cries when we cut her nails, my family and I always ignored the television when the Pedi-Paws commercials came on. But my wife bought a one after her mother sent a video via email. Viral videos work, they’re "purer" than standard advertising, distribution can be free, and the videos may have tremendous reach. But can virals be harnessed by higher ed? Read more...

U Marketing Guru, 31 August, 9:22pm

Narrative Theory Applied or Applied Narrative Theory

I have an undergraduate degree and one Masters degree but I find myself sitting in the classroom again headed toward a doctorate and learning about persuasion. It’s a pretty interesting exercise for someone that has practiced some forms of persuasion for the past 15 or so years, but have not thought much about the theory of persuasion. It also highlights a classic faculty and staff rub. Broadly and grossly generalized faculty spend too much time in theory and staff not enough - but I digress. Read more...

U Marketing Guru, 31 August, 9:22pm

Cross Post: Measuring what matters. It takes time.

Another cross-post to the CASE social media blog. This time I've focused on measuring social media efforts, particularly in terms of what we're measuring and the time and resources that go into truly meaningful measurement. Some excerpts here. "Having a... Read more...

Intermedia, 31 August, 12:43pm

Branding Is More About Clarifying What Is Than Creating Something New

It’s been a year since my last post. I decided to take my own advice and get focused. Last fiscal was a great year. We developed a new brand and this fall welcomed our largest incoming class in school history. What I learned in the process is that developing a brand is more about clarifying [...] Read more...

U B r a n d e r, 31 August, 10:20am

Responding to Blogs

If anything shows the changing nature of communications jobs, it’s the strategic decisions related to responding to blogs. Today, I had pretty much planned my day around writing and projects, but I got sucked into responding in the blogosphere which makes me think on a few lessons. Read more...

U Marketing Guru, 31 August, 9:27am

Financial aid, scholarship, and net cost estimators

Just reading this afternoon a WebProNews article, "24 Ways to Get a Customer and Keep a Customer" at http://archive.webpronews.com/2008a/0701.html Read more...

Bob Johnson's Blog on Internet Marketing, 30 August, 9:24pm

The law of information and the attention economy

While higher ed institutions don’t compete for customers in the retail sense, they do compete for attention and are subject to the law of information. Read more...

webFYI: design, development, content, usability, marketing, 30 August, 10:10am

Whom do you want to date?

Dan Heath and Chip Heath, Made to Stick (Random House, 2007), address the “hey” phenomenon of branding in a recent FastCompany column. They started their research with the profiles on match.com. Read more...

webFYI: design, development, content, usability, marketing, 30 August, 10:10am

Rosenfeld and Krug: The usabilty A-Team visits Atlanta

Louis Rosenfeld (the Polar Bear book) and Steve “Don’t Make Think” Krug
visited Atlanta last week for a two-day IA/usabilty workshop. Workshop participants came from Charles Schwab, Fidelity, Red Hat, a large and boisterous crew of local favorite Delta com, and as far away as Germany. Read more...

webFYI: design, development, content, usability, marketing, 30 August, 10:10am

Social network research questions influencer role

How important a few exceptionally influential people are to spurring social epidemics and viral campaigns is the subject of recent research by social network theorists Duncan J. Watts of Columbia University and Peter Sheridan Dodds of the University of Vermont in Burlington. Read more...

webFYI: design, development, content, usability, marketing, 30 August, 10:10am

Getting to empty: the organized inbox

43 Folders creator Merlin Mann gives a Google TechTalk on dealing with email and getting your inbox to zero… Read more...

webFYI: design, development, content, usability, marketing, 30 August, 10:10am

Print and web design: narrative and behaviors

I was recently involved in a conference call with managers of university communications staff. They were looking for better ways to organize and increase the team-building in their internal communications personnel. They were considering how to bring their print and web folks closer together. Read more...

webFYI: design, development, content, usability, marketing, 30 August, 10:10am

Online Marketing... Top Topics from REACh

Spent a marvelous morning yesterday with the Chicago metro REACh group, people from various colleges and universities�who focus on "adult" marketing and recruitment. We�met at a suburban campus of Illinois Institute of Technology. Read more...

Bob Johnson's Blog on Internet Marketing, 30 August, 9:29am

Looking for a conference on Analytics in higher education? Don’t miss the early bird deadline for SIM Tech!

Fall is always a busy conference season (very similar to summer, actually). Once we’re done with the mandatory “break” from mid-August to mid-September to welcome students, things get usually very busy in October and November. This year is no exception with Higher Ed Web in Cincinnati, OH (Oct 10-13), Educause in Anaheim, CA (Oct 12-15), [...] Read more...

collegewebeditor.com: web, marketing & PR in higher ed, 30 August, 7:40am

Open as the Western Sky

cc licensed flickr photo shared by cobalt123 The sky was as full of motion and change as the desert beneath it was monotonous and still, — and there was so much sky, more than at sea, more than anywhere else in the world. The plain was there, under one’s feet, but what one saw when [...] Read more...

CogDogBlog, 30 August, 2:49am

Twitter: Therapy for Graying PR Types

Recently, I have been feeling old. And it’s not the newly prescribed bifocals. I blame Twitter. Read more...

U Marketing Guru, 29 August, 9:22pm

The Assessment Problem

Just want to connect a couple of dots between a very thoughtful, challenging essay by Dan Willingham and Andrew Rotherham that was re-released by Educational Leadership just recently, and another snip from Steve Hargadon’s interview with Linda Darling Hammond from last week. I think they frame the really huge problem we’re facing with the current [...] Read more...

Weblogg-ed, 29 August, 6:43pm

London Called

cc licensed flickr photo shared by Larry Johnson It’s been a week since I got back from my London Calling trip– I was wondering what sort of prophetic paragraphs I could write, or somehow to try and distill all the senses and sounds of such a place into words. I #fail. So down below I [...] Read more...

CogDogBlog, 29 August, 5:58pm

In Time With Dad

A tin full of stuff. Scout knife. Cuff links. Engraved bracelet. Puzzle game. A tin full of my Dad’s stuff. It’s just stuff. But it was my Dad’s stuff. Friday marked the day nine years ago Morris Levine left this earth. You don’t forget your loved ones, but their presence ebbs and flows without much [...] Read more...

CogDogBlog, 29 August, 4:07am

Link building rap video

SEO Design Video

"Graduate" programs or "Masters" programs?

Using language that your key audiences use is one of the most effective things you can do to engage visitors when they arrive at your website and give you 2 to 10 seconds to capture their attention. Read more...

Bob Johnson's Blog on Internet Marketing, 28 August, 9:26am

Quick tips: Forms

Here is a few quick tips on designing HTML forms. Read more...

templatedata, 27 August, 9:29am

Text based websites can look good too

The Seed Conference website is a beautiful example of the use of typography on the web. Proof that you don't need images to make a website look good. Read more...

templatedata, 27 August, 9:29am

Usability testing monkey style

In an effort to try and balance out this blog a bit away from all the Read more...

templatedata, 27 August, 9:29am

Student recruitment information... print or website?

Working today on a slightly overdue pre-conference presentation for the ACT Enrollment Planners Conference in early July, "Student Recruitment in an Online World: Creating a Marketing Communications Plan in a World Without Paper." Read more...

Bob Johnson's Blog on Internet Marketing, 27 August, 9:29am

Semantically Yours (or George)

Tweetbeat Firsthand hovers somewhere between subtly amazing and “meh”. But I’ve giving it a whirl. What it is, is a browser plugin/extension (works with Firefox, Chrome, and Safari… there is some irony about the other browser shrinking in the mist of obscurity). What it does is to figure out in the text of a web [...] Read more...

CogDogBlog, 27 August, 1:32am

Videos at Usyd

A quick shout out to the School of IT who are really getting into some new media technologies and have made a great video page to promote their school. Read more...

templatedata, 26 August, 9:22pm

Google's "Wave" next?

In the “Further Proof that just doing a new viewbook isn’t enough” column I file Google’s Wave. The short review on CNN today is enough to both make me salivate with possibilities and give me a bit of panic about how I’m going to keep up. Read more...

U Marketing Guru, 26 August, 9:22pm

What the heck does Google Wave do, and why do I want it so bad

Google wave is brilliant marketing, but what the hell does it do? A friend recently posted on Facebook that he had a Google Wave invite, and put out a call to see if anybody wanted one. I almost broke a finger typing in, "Heck yes." Alas, when I opened up it up on Friday I was like a kid on Christmas morning who opened the package and found out they had gotten a dictionary, in latin. Read more...

U Marketing Guru, 26 August, 9:22pm

The Power of Goofing Off

cc licensed flickr photo shared by Jenny P. If we just lived our lives out by setting, pursuing, and meeting objectives, what a sterile world it would be. Here;s to what you learn when you are not expecting too, and for surfing by serendipity. Serendipity is following the curious post titles in your RSS reader, [...] Read more...

CogDogBlog, 26 August, 9:08pm

A WordPress 3.0 theme to do more with less at The University of Alabama

Offering a consistent look and feel on the Web at a big university is a challenge. When implementing a content management system across hundreds of units or departments isn’t an option – for budget reason, some institutions have to adopt a different approach. At the University of Alabama, the central web communications team includes only [...] Read more...

collegewebeditor.com: web, marketing & PR in higher ed, 26 August, 9:36am

Banners are so yesterday

This post is really just for Sydney Uni webmasters. If you're not one then feel free to tune out now. Read more...

templatedata, 25 August, 9:21pm

A News Years resolution

I've made a New Years resolution and that is to give this blog some TLC. For one reason or another we haven't blogged anything in ages. :( In 2010 it's all going to change. Read more...

templatedata, 25 August, 9:21pm

10 Questions for Arne Duncan

1. Can you describe how you personally use technology to access, create and share information?
2. In terms of technology use, what were the most innovative ideas for education that you saw in the Race To The Top applications that you reviewed?
3. The National Education Technology Plan calls for the end of “one size fits all [...] Read more...

Weblogg-ed, 25 August, 9:31am

New Contributors

I’m glad to note that John Paff and Mark Lambertson have joined Umarketing Guru as contributors. These are both guys that have a lot to contribute, and I think this experiment in blogging will be enriched by sharing the load. Take a look at their profiles to the right. Read more...

U Marketing Guru, 24 August, 9:21pm

What’s Your Story on Daily Photo Projects?

cc licensed flickr photo shared by Jase The Bass I have an addiction. It involves…. cameras. Since 2008, I’ve been in a flickr group of people sharing daily photos; we are now at 500. No one is in charge, no one makes rules. I’ve also been participating in the dailyshoot version since November 2009. I [...] Read more...

CogDogBlog, 24 August, 2:30pm

Follow the (education) money

Education writers and journalists will be checking out EdMoney.org, a resource that shows spending on K-12 education from the federal economic-stimulus law in states and school districts nationwide. The site currently features data on $62.1 billion in grants from the American Recovery and Reinvestment Act, including 39,594 grants to 12,408 school districts and other education [...] Read more...

EducationPR, 24 August, 9:13am

Found in London – RAG app

cc licensed flickr photo shared by cogdogblog It’s been about 24 hours I’ve been back from my week in London (and it took another 24 hours to do all the travel stops to do that). I have a dog blog back load of stuff to post, but I seem to be having trouble with the [...] Read more...

CogDogBlog, 24 August, 1:53am

“Disposable Reform”

Steve Hargadon held an interesting interview with Linda Darling-Hammond last week that covered, for the most part, the ideas in her new book “The Flat World and Education” as well as some of her earlier works like “The Right to Learn.” While I was hoping to hear her go a bit more into depth about [...] Read more...

Weblogg-ed, 23 August, 5:51pm