A Simple Plan for Writing One Powerful Piece of Online Content per Week
Good morning, you epic article writer, you. That’s right, I’m talking to you. You wield your WordPress editor as a valuable tool. You use it to attract new prospects, to build trust with them — word-by-word — so you can get down to business. And you do it in your slippers. Because shoes are optional [...]
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Copyblogger, May 21, 7:00am
7 Smart Marketing Links You Can Thank Me For Later …
This week on The Lede … 6 Reasons Why You Should Quit Blogging The Secret Code for Cracking ‘Tough’ Books and Reading Above Your Level The True Cost of Building and Managing a WordPress Website The Bootstrapper’s Bible Why the iPad Works for Writing The “5 A” Framework for Content Marketing Success A 5-Step Technique [...]
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Copyblogger, May 19, 7:00am
Seth Godin on When You Should Start Marketing Your Product, Service, or Idea
What is marketing? Is it a process of gathering as much money as you can, throwing it to the “creative” winds, and hoping something will come back? Is it a practice of interrupting as many people as possible with a message they don’t care about, and never asked to receive? Is it a performance you [...]
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Copyblogger, May 18, 7:00am
3 Simple Ways to Turn Your Website Archive into Profitable Books and eBooks
Attention Bloggers: I’ve seen the future, and you’re missing it. Oh sure, we bloggers think we’re the most up-to-date, leading-edge, tech-savvy people on the planet. But one of the biggest changes in the long history of content creation is taking place right under your feet, and I’m afraid it may be passing you by. Yep, [...]
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Copyblogger, May 17, 7:00am
What Does it Take to Write a Billion-Dollar Marketing Story?
In 1984, two artists used a simple process to create a story that captivated an audience for years and generated billions of dollars in revenue. That same process is being used today by a master copywriter to attract hundreds of thousands of paying subscribers. With companies creating millions of web pages of content marketing, finding [...]
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Copyblogger, May 16, 7:00am
How to be a World-Changing Writer
As a copywriter, you know that words have power. You know words can influence, inform, and inspire. They can persuade your fellow humans to do some amazing things (or to do the wrong things, but we won’t go there today). What you may not realize is that your words can change the world. Here’s something [...]
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Copyblogger, May 15, 7:00am
WordPress Hosting That Means Business
Did you know Copyblogger Media has a WordPress hosting division? Many people don’t, because it’s been a bit under-the-radar. The whole thing started with our frustration with web hosting in general. Specifically, the fact that a lot of “WordPress hosting” amounts to generic one-click installation of the CMS on a standardly-configured box — which simply [...]
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Copyblogger, May 14, 11:00am
The Truth About Making Money While You Sleep
Want to hear about the day in the life of a so-called “successful entrepreneur?” Yesterday, I stayed in bed until about 2 PM. I watched the last few episodes of Mad Men. Around sunset, I took a leisurely stroll down the beach. When I got back, I hung out with a friend for a couple [...]
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Copyblogger, May 14, 7:00am
Updates to the Facebook Timeline Cover — Have You Fixed Your Page?
As you may know, the one thing inevitable in social media is change. On April 26, 2012 — not even a full month after launching the new timeline layout for Facebook Pages — Facebook changed the size of the profile image that is inset in all cover photos. This change applies to both personal Facebook [...] Read more...
Copyblogger, May 12, 8:00am
7 Instructive Content Marketing Links
This week on The Lede … Are Content Publishers Waking Up from Their App Dreams Nightmares? An Email Marketing Autoresponder Schedule that Sells 3 Quick Tips To Conquering Your Fear of Public Speaking Does Your Domain Say “Trust Me?” Why “Freemium” Fails for Startups: 3 Business Lessons from the Band New Order 5 Basic SEO [...]
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Copyblogger, May 11, 8:00am
How to Attract an Audience by Integrating Content, Social, and Search
Google’s been pissing people off lately. Panda, Penguin, Parakeet (okay, I made that last one up), who knows what’s next … Then there are the social networking evangelists whose entire fortunes are deep in Zuckerberg’s asset. And finally, the faithful content producers, who labor slowly and quietly to build their businesses one thousand words at [...]
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Copyblogger, May 11, 7:00am
10 Ways Specificity Will Help You Build a Profitable Audience
If you’re building a business through content marketing, you’ve probably noticed that the attention span of your audience is shrinking by the second. With the mushrooming of social networking and the growing number of mobile users surfing the web on the go, we’re all on the verge of an attention meltdown. This can be a [...]
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Copyblogger, May 10, 7:00am
10 Ways Specificity Helps You Build a Profitable Audience
If you’re building a business through content marketing, you’ve probably noticed that the attention span of your audience is shrinking by the second. With the mushrooming of social networking and the growing number of mobile users surfing the web on the go, we’re all on the verge of an attention meltdown. This can be a [...]
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Copyblogger, May 10, 7:00am
20 Mistakes that Will Undermine Your Call to Action and Cost You Sales
Okay, show of hands. Who else is wondering how to turn website traffic into actual sales? You’ve seen the statistics showing businesses that build content marketing plans experience a boatload more leads than businesses that don’t. You’ve bought into it. You believe it works. But, for some reason, it’s not working for you. Looking through [...]
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Copyblogger, May 9, 7:00am
How to Craft an Offer That Can’t Be Refused
A few years ago, I ran my first marathon in Seattle. I’d love to tell you I ran strong to the finish, but by mile 18 I was wiped out, focusing entirely on putting one foot in front of the other. As I trudged along in the final hour, I spotted a volunteer handing out [...]
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Copyblogger, May 8, 7:00am
3 Ways to Fix Your Broken Marketing
We get to see a lot of marketing in the world, both good and bad. When on the receiving end, we can detect bad marketing quickly — we all have built-in BS detectors — but as marketers there are some fundamentals that you can check for yourself very easily. It’s almost like predicting the future, [...]
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Copyblogger, May 7, 7:00am
If it Doesn’t Sell …
Embed this Copyblogger Shareable on your own site, just copy and paste the code below into your blog post or web page … Like this graphic? Get more creativity and content marketing tips from Copyblogger. About the Author: Brian Clark is founder of Copyblogger, CEO of Copyblogger Media, and Editor-in-Chief of Entreproducer. Get more from [...]
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Copyblogger, May 5, 7:00am
7 Content Marketing Articles Worth Reading
This week on The Lede … Stop Waiting to Be Picked Why Storytelling is the Ultimate Marketing Weapon Neil Patel’s Method for Finding Great Blog Content Three Reasons Why Every Smart Startup is a Digital Media Company 9 Books to Help You Read and Write Better Why Smart Authors are Cutting Amazon Out The Easiest [...]
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Copyblogger, May 4, 9:00am
7 Timeless Business Lessons You Can Learn from Hollywood Screenplays
I love movies. In fact, movies are what led me into copywriting and eventually to building a successful software company. Better explain that one, huh? Back in 1997 when I bolted from the big law firm and moved down to Austin, my plan was to become a screenwriter. Feast or famine, damn the consequences, starving [...]
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Copyblogger, May 4, 7:00am
How the Explosion in Online Education can Revolutionize Your Business
Harvard, MIT, Stanford, and Berkeley are doing it. Companies, both big and small, are doing it. Solopreneurs are doing it. And bloggers have been doing it … they just haven’t been making any money at it. It’s a trend that Copyblogger saw coming … in fact, Brian built a course to teach it way back [...]
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Copyblogger, May 3, 7:00am
Traditional Advertising is Truly Dead
Warning: If you’re addicted to spending ungodly amounts of money in an effort to interrupt enough people into becoming “aware” of your product, service, or idea … skip this. You ain’t gonna like it. Mad Men. The Walking Dead. The Killing. AMC has created some of the best television of the last two decades. So, [...]
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Copyblogger, May 2, 7:00am
How to Find and Write Benefits that Turn Online Prospects into Buyers
More and more, it seems like you need a degree in psychology to be an effective marketer online. The idea of turning prospects into buyers of your product or service can be a little overwhelming, and some of the advice out there is downright contradictory. If you’re like me, juggling lots of projects at once, [...]
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Copyblogger, May 1, 7:00am
Chris Garrett Joins Copyblogger Media as VP of Educational Content
I’m delighted to let the world know that the popular blogger and author Chris Garrett has joined Copyblogger Media as Vice President of Educational Content. You may know Chris from his highly respected course Authority Blogger, from his blog ChrisG.com, or from his guest posts here on Copyblogger and other leading marketing sites. Chris is [...]
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Copyblogger, Apr 30, 10:00am
Copyblogger Media Hires Chris Garrett as VP of Educational Content
I’m delighted to let the world know that the popular blogger and author Chris Garrett has joined Copyblogger Media as Vice President of Educational Content. You may know Chris from his highly respected course Authority Blogger, from his blog ChrisG.com, or from his guest posts here on Copyblogger and other leading marketing sites. Chris is [...]
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Copyblogger, Apr 30, 10:00am
A Ridiculously Simple Way to Get More Revenue and Build Your Audience
Here’s something you might not know about your audience: They’re willing to pay for something that’s available for free. Sounds weird, doesn’t it? Given the option between paying nothing and paying, let’s say, a dollar for the same product, some people voluntarily choose the paid version. Yeah. I know. But it’s true. In fact, [...]
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Copyblogger, Apr 30, 7:00am
7 Hardboiled Content Marketing Links
This week on The Lede … The Ultimate Conversion Optimization Reading List The Tao of “No” Why We Share Content Online Agile Content Marketing: How to Grow an Audience that Grows Your Business The Perfect Marketing Strategy for Soap, Soda, and Startups The Marketer’s Guide to Google Plus Freedom Is Blogging In Your Underwear Want [...] Read more...
Copyblogger, Apr 27, 9:00am
7 Hardboiled Content Marketing Links
This week on The Lede … The Ultimate Conversion Optimization Reading List The Tao of “No” Why We Share Content Online Agile Content Marketing: How to Grow an Audience that Grows Your Business The Perfect Marketing Strategy for Soap, Soda, and Startups The Marketer’s Guide to Google Plus Freedom Is Blogging In Your Underwear Want [...] Read more...
Copyblogger, Apr 27, 9:00am
How to Discover Your Hidden Remarkable Benefit
What if you’ve got something going for you so remarkable that it virtually guarantees your success? What if you’re just not seeing it? Every business needs a remarkable benefit (or USP) in order to stand out from the competition. Identify that unique element, and you’ll know exactly what the theme of your content marketing should [...] Read more...
Copyblogger, Apr 27, 7:00am
How to Discover Your Hidden Remarkable Benefit
What if you’ve got something going for you so remarkable that it virtually guarantees your success? What if you’re just not seeing it? Every business needs a remarkable benefit (or USP) in order to stand out from the competition. Identify that unique element, and you’ll know exactly what the theme of your content marketing should [...] Read more...
Copyblogger, Apr 27, 7:00am