Its Wise To Stay Away From Hi-Tech Brands That use Star Power To Sell
Looking at the Cannon advertisement in ET (Economic Times), 6th April 2007, page 3 of CD (Corporate Dossier), really blew up my fuse! Read more...
Branding Maya, May 1, 11:56am
Cuteness Does Not Equal Effeciency
I was just reading one of the techTribe blogs posted by Aditya Sanyal. He was short changed by the cute looking Kingfisher hostess. Also recently there was a news item that a cute hostess of Kingfisher was caught in the camera disposing the customer feedback forms! Read more...
Branding Maya, May 1, 11:56am
Zapak Fall Flat
The other day, encouraged by my friend, who convinced me that as a brand defense tactics, I should claim my name, before others grab it; And, also hyped by the glamorous TV advert. I created an account at Zapak Mail. Read more...
Branding Maya, May 1, 11:56am
Thumbs Up for ThumsUp
The Brand Equity brand survey places ThumsUp at few notch higher than its parent coke! Thats something great for a home grown brand. Read more...
Branding Maya, May 1, 11:56am
Sprited Sanya
Sprite have been spiriting and spoofing its competitors for using star power. In fact it was being used by its parent to defend its flagship and beat its competition. Read more...
Branding Maya, May 1, 11:56am
Star Power is a Double Edged Sword
Using stars as brand ambassadors is a double edged sword. Read more...
Branding Maya, May 1, 11:56am
Appropiate Technology for Document Management for Micro Enterprise
Today Vikas, my techie friend, called me up to discuss he dad's need to manage a few thousands of documents that have accumulated over a period of 10 years or more. All these documents are important and most are legal in nature that needs to be crossed referred. Read more...
ERP for SME, May 1, 11:56am
Learn to Sell from Squidoo
Squidoo is a social networking (read blog) site focused on selling by references. Read more...
Branding Maya, May 1, 11:56am
Personal branding of Guy Kawasaki
I came across Guy Kawasaki's post syndicated at techTribe.com, that lead me to Guy Kawasaki's web site: http://www.guykawasaki.com . I am quite impressed by his branding. Read more...
Branding Maya, May 1, 11:56am
JSP Database Access Best Practices Links
Here are some of the JSP Database access best practices urls: http://java.sun.com/developer/technicalArticles/javaserverpages/servlets_jsp/ Read more...
ERP for SME, May 1, 11:56am
Delving into Compiere
In lookout for an Open Source Java ERP, I landed up with Compiere. We installed and tried to run it. Then I thought buying the user manual will make life easier, it did to a certain extent. Encouraged, I started to look under its hood. I was in for the shock of my life! Read more...
ERP for SME, May 1, 11:56am
Apache XML verses Sun Java XML
Apache XML technologies, xml.apache.org, are implemented in Java, (though many API also support C++ and Perl). Sun Java XML API, also have a catchment of XML technologies. What are the differences and similarities in their approaches? Which is better? Read more...
ERP for SME, May 1, 11:56am
Don't Let a Shirless Man Sell You a Suit
Here is another branding gotcha, guess what the shirtless Bollywood actor Salman Khan, is now the brand ambassador of a suiting. Though the brand recall was dim, I thinks its Mayur. We were flying with Kingfisher when I noticed this ad in a inflight mag, and when my fellow passenger asked me what was so funny, I showed him the ad. He too burst into a gafoo and couldn't stopped laughing. The hostess was curious too, and she too shared a laugh when she go it : "Shirtless man selling suit" joke. Read more...
Branding Maya, May 1, 11:56am
King of Good Times
Kingfisher has a style, though its offering and pricing are similar to that of Jet Air. Branding sets Kingfisher apart. It does provides an apparent feel good factor through its simple yet effective consistent branding techniques. Read more...
Branding Maya, May 1, 11:56am
How Not to Sell
This Blog entry is a case study of a selling campaign and the lesson learned about how not to sell. Read more...
Branding Maya, May 1, 11:56am
Dynamic Configuration Management For Clustered Java EE
I have posted a tech. brief at http://www.ashishbanerjee.com/dyna-config-25may07.pdf Read more...
ERP for SME, May 1, 11:56am
Beware of Credit Card Companies in India
Credit Cards are not only unsafe in hands of strangers but also in the hands of its owner. The banks aggressively push it through their DSA (Direct Sales Agents). The DSA chase the customers without telling them about the fine prints. I can quote two examples from my personal experiences. ABNAMRO contacted me through their DSA and said that I am being gifted a lifetime Gold card by virtue of my having a fixed deposit (FD) with them. The FD was of 7% and their new advertised rates were 8%. The trap was that they were asking me to sign a legal document declaring that I will not redeem the FD for the lifetime! Similarly HDFC bank approached me through their DSA claiming that I am being “gifted” a lifetime free card. On my repeated explicit queries about any hidden gotchas, they did not tell me... Read more...
ERP for SME, May 1, 11:56am
Guy Kawasaki's Recording on Startup
Just found Guy Kawasaki's recording on tips for getting VC funding: Read more...
ERP for SME, May 1, 11:56am
Wealth of Knowledge by Bhamini
Here is a Sanskrit shloka attibuted to Bhamini's Sabhatarangini: Read more...
ERP for SME, May 1, 11:56am
Active Magazine is Awesome
I came across the Olive Software's Active Magazine product, when trying to read the Red Herring magazine online. Read more...
ERP for SME, May 1, 11:56am
Route Guru
I just came across routeguru.com , promoted and founded by Avinash Agrawal. Its still in Alpha (19-June-07). But works!! Read more...
ERP for SME, May 1, 11:56am
Using Prolog to Find a Friend
I was just experimenting with the foaf (Friend of a Friend). So, if we have an RDF database Jena, and can store the aggregated foaf:knows harvested from Google. A Prolog engine can be then embedded inside the Query Engine. A knows() predicate can be build-in, that retrieves the foaf:knows values for a given person. Read more...
ERP for SME, May 1, 11:56am
India Eclipsed, Need To Get Our Shine Back
India IT is loosing its shine due to rising costs, I just read the news items in HT2 Business & world (Hindustan Times, 07June07, page 21) that TCS is planning to hire 5000 software professionals in Mexico; mainly to save cost. Read more...
ERP for SME, May 1, 11:56am
Need for a Single Sign On
I just redeemed a gift voucher of Rs 1000/- at indiaplaza.in , I had received it for my writings at sulekha.com . This is a good concept of cross promotions between web sites. Read more...
ERP for SME, May 1, 11:56am
Java ME versus Java EE as a Career Option
Jatin my mentee at techTribe, asked a question : Read more...
ERP for SME, May 1, 11:56am
Intellectual Capital
I have been concerned lately about the unsustainable business model followed by most Indian software companies; excuse my language, but I call the model Software Coolies model. [1] Read more...
ERP for SME, May 1, 11:56am
Netbeans Does Not Use Grizzly Yet
Its a bit sad to figure out that Netbeans.org does not use Grizzly! Read more...
ERP for SME, May 1, 11:56am
Finacial and Banking Transaction Links
BFSI (Banking, Finance, Security and Insurance) is a vast and deep domain. Read more...
ERP for SME, May 1, 11:56am
How to Blog in Hindi
In case you are wondering, how I type Sanskrit in my blogs, let me share with you the knowhow. Well Hindi, Marathi and Sanskrit are written in Devanagri script. Read more...
ERP for SME, May 1, 11:56am
AJAX JSF on Mobile
Long long ago, I had written an article in Computers Today about WAP. It was in November 2000 issue. What I had written then about server side delivery will be preferred way is still true. Read more...
ERP for SME, May 1, 11:56am
Intellectual Capital 2
Today Mint featured a story about NASCOM celebrating India's 1.6 million software programmers achieving a turnover of US$50 billion, that is 5.2% of India's GDP. Read more...
ERP for SME, May 1, 11:56am
Using Prolog to Find a Friend - 2
Further to my pervious post : Using Prolog to Find a Friend Read more...
ERP for SME, May 1, 11:56am
Google turns into VC
Google ventures http://www.google.com/gadgetventures/ are providing seed capital to those who wish to startup a business around Google Gadgets. Read more...
ERP for SME, May 1, 11:56am
Mashup Server in Java
Now that Google and Yahoo are head-on with their versions of mashup server, what if you want to own one yourself? Read more...
ERP for SME, May 1, 11:56am
Less Paper Office (Developer Release)
In my previous blog, I had proposed that a micro enterprise can save time and cost by simply using a HP scanner, that comes with a document scanning software to convert scanned documents into search-able PDF documents. Also Open Office can convert a document into a PDF file. Read more...
ERP for SME, May 1, 11:56am